Hi, I'm Spencer. I'm an English major graduate from UCLA with five years of copywriting and content writing experience (a mix of in-house and freelance) and seven years of editorial experience. I've written B2B and B2C marketing content, educational articles, case studies, application notes, and email.
How a Lean Fintech Company Elevated Its AppSec Program by Teaming Up with Security Champions at ArmorCode
Case study detailing an anonymous fintech company's success implementing AppSec solutions through ArmorCode, which dramatically increased the volume of alerts they could forward and/or process and created a clear visibility into underlying issues for all teams.
Better Real Estate Partner Agents | Better Mortgage
Webpage overviewing the benefits of the Better Agent Match program for real estate professionals, helping them to connect with motivated Better homebuyers and get access to training sessions and instant referrals.
The Qualys Enterprise TruRisk Platform
Main product page for Qualys Tru-Risk⢠enterprise security platform.
Note: I did not write copy for the entire webpage. (Please see attached images for my contributions.) On this page and the related descriptive service pages (not linked), some of the content had already been written.
LinkedIn Ads for Telecom Solutions
Samples of LinkedIn ads promoting TC Communications' system migration and channel bank replacement solutions, among others, in the telecommunications sector.
Three Levels of Support Contracts
This email was part of a campaign that led to (12) sales opportunities with existing B2B customers and (6) additional contacts, ultimately resulting in (4) five- to six-figure conversions to purchase, extend, or upgrade their technical support contracts.
Audible - "Read with Your Ears" Ad - Spec
Web/banner ad for Audible audiobook streaming platform. Non-commissioned work.
Consultants Program and Support Site Webpages
Webpages for TC Communications' free Consultants Program, the Support portal, and a sample of the Support website after logging in.
Marketing Email Sequence for TC Technical Support
Email sequence for TC Communications technical support contracts, showing examples of a "welcome" email, two-month reminder, notification of expiration, and follow-up for contract renewal.
Using Content Amplification Strategies To Drive Leads & Conversions For NYC Commercial Spaces
Blog post/case study overviewing AmpiFire's Amp campaign services for generating high-quality leads, which a New York City-based real estate agency used to rank highly for relevant key words in paid and organic search and securing new business.
Real Estate Professional Bio - Adrian Boone Sr.
Professional bio of a licensed real estate agent for Better Real Estate (Better.com).
Video Case Study: Cybersecurity with C37.94 in Teleprotection Applications
This 3-minute video is regarding a case study in which a major U.S. utility company came to TC Communications for a C37.94 Teleprotection solution. They also had specific cybersecurity requirements associated with their network.
Real Estate Professional Bio - Sean Cronen
Professional bio of licensed real estate agent/REALTORĀ® for Better Real Estate (Better.com).
MasterClass Banner Ad - "Learn, Love, Do" - Spec
Banner ad for MasterClass in collage format. Non-commissioned work.
Recent Widower Jump-Starts Thriving Copywriting Career After Losing Job
Customer case study project based on interview transcripts and video as part of AWAI's Case Study Mastery course with instructor Casey Hibbard, featuring a real customer of AWAI (American Writers & Artists Institute).
About Us Page - TC Communications, Inc.
Rewrote the majority of the About Our Company page for TC Communications, an Irvine-based telecommunications engineering company that serves customers globally. (Not all changes are live yet; design concept shown).