English major graduate from UCLA with six years of copywriting and content writing experience and eight years of copy editing experience (mix of freelance and in-house), including product articles, landing pages and service pages, digital flyers, case studies, and email sequences.
MasterClass Banner Ad - "Learn, Love, Do" - Spec
Banner ad for MasterClass in collage format. Non-commissioned work.
How a Lean Fintech Company Elevated Its AppSec Program by Teaming Up with Security Champions at ArmorCode
Case study detailing an anonymous fintech company's success implementing AppSec solutions through ArmorCode, which dramatically increased the volume of alerts they could forward and/or process and created a clear visibility into underlying issues for all teams.
MasterClass OOH Billboard - "Find Your Funny Bone" - Spec
OOH (Out of Home) ad for Steve Martin's comedy masterclass on MasterClass.com. Steve Martin image is licensed from Alamy. Non-commissioned work.
About Us Page - TC Communications, Inc.
Rewrote the majority of the About Our Company page for TC Communications, an Irvine-based telecommunications engineering company that serves customers globally. (Not all changes are live yet; design concept shown).
The Qualys Enterprise TruRisk Platform
Main product page for Qualys Tru-Risk⢠enterprise security platform.
Note: I did not write copy for the entire page. (Please see attached images for my contributions.) On this page and the related descriptive service pages (not linked), some of the content had already been written.
HealthyRoads Digital Flyer for Apple Employees
Digital flyer promoting HealthyRoads wellness benefits to Apple employees.
Recent Widower Jump-Starts Thriving Copywriting Career After Losing Job
Customer case study project based on interview transcripts and video as part of AWAI's Case Study Mastery course with instructor Casey Hibbard, featuring a real customer of AWAI (American Writers & Artists Institute).
HealthyRoads Digital Flyer for Toyota Employees
Digital flyer promoting complimentary HealthyRoads wellness program benefits to Toyota employees.
Glidewell Dental Launches Revolutionary New Device to Help Combat Snoring and Sleep Apnea
Press release covering Glidewell's innovative sleep device for preventing sleep apnea.
Three Levels of Support Contracts
Recent marketing email about TC Communications' three levels of customizable support contracts for telecom clients.
Public Safety - LinkedIn Ads Sample
Sample of A/B versions of LinkedIn ads as part of a series, in this case, targeting customers in public safety looking for channel bank replacement solutions.
Lululemon Poster - "Lean Into Life" - Spec
Digital and OOH (Out of Home) ad for Lululemon. Non-commissioned work.
Ensuring Secure Network Solutions Using Qualys
Case study about a Teleprotection solution for a major utility that had specific cybersecurity requirements associated with its network, which it protected by using a cloud-based application called Qualys.
Lululemon Banner Ad - "Flex-Able" - Spec
Lululemon digital banner ad. Non-commissioned work. Stock image is licensed from iStock by Getty Images.
San Mateo County Fire Agencies Avoid Costly T1 Backhaul Replacement When Utilizing JumboSwitch
Case study detailing a cost-effective solution for San Mateo County fire departments' radio network by converting a dated T1 system to Ethernet over fiber using the TC3846-6 and TC3845-1. The project involved converting and connecting 38 sites throughout the county, which covers 450 square miles on land.